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Textbook Details

By Talya Bauer, Berrin Erdogan, and Jeremy Short
Published
November 2018
Discipline
Management & Organization Textbooks
ISBN (Digital)
978-1-4533-9210-2

Principles of Management covers all of the traditional topics in an introductory management course. The authors teach management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership. It is a concise, accessible, and engaging text which clearly communicates the latest findings and best practices related to mastering the principles of management.

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