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Textbook Details

By Joseph M. Manzo
Published
November 2019
Discipline
Accounting Textbooks
ISBN (Digital)
978-1-4533-9522-6

Data Analytics Using Microsoft® Excel® v2.0 provides a strong foundation of skills that are needed to become proficient in data analytics. This text is appropriate for an introduction to Data Analytics course or as a supplementary text to any marketing course that includes data analytics and Microsoft Excel. 


Brief Table of Contents

  • Chapter 1: Introduction to Data Analytics and Microsoft Excel 2016
  • Chapter 2: Essential Skills for Basic Data Analytics Projects
  • Chapter 3: Data Analytics Techniques for Basic Projects
  • Chapter 4: Using Mathematical Outputs for Analytics
  • Chapter 5: Scenario Analytics
  • Chapter 6: Exception Analytics
  • Chapter 7: Summarizing Exception Analytics
  • Chapter 8: Working with Big Datasets Case: Investigating Fraud
  • Chapter 9: Charts for Presentations and Data Visualization

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