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Textbook Details

Cover of Business Communication for Success v2.0

By Scott McLean

Published: January 2016
Discipline: Business Communication Textbooks
ISBN (Digital): 978-1-4533-7419-1

Business Communication for Success is a comprehensive introduction to business communication. It is organized in a clear, modular format based on four parts of business communication: principles, writing, presenting, and applying business communication in the real world. Unlike similar textbooks in the marketplace, McLean included sections dedicated to mobile communication and family business communication.

Brief Table of Contents

Chapter 1: Effective Business Communication
Chapter 2: Delivering Your Message
Chapter 3: Understanding Your Audience
Chapter 4: Effective Business Writing
Chapter 5: Writing Preparation
Chapter 6: Writing
Chapter 7: Revising and Presenting Your Writing
Chapter 8: Feedback in the Writing Process
Chapter 9: Business Writing in Action
Chapter 10: Developing Business Presentations
Chapter 11: Nonverbal Delivery
Chapter 12: Organization and Outlines
Chapter 13: Presentations to Inform
Chapter 14: Presentations to Persuade
Chapter 15: Business Presentations in Action
Chapter 16: Intrapersonal and Interpersonal Business Communication
Chapter 17: Negative News and Crisis Communication
Chapter 18: Intercultural and International Business Communication
Chapter 19: Group Communication, Teamwork, and Leadership

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