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Textbook Details

By John Gallaugher

Chapter 1: New Chapter Title
Chapter 2: Strategy and Technology: Concepts and Frameworks for Achieving Success
Chapter 3: Zara: Fast Fashion from Savvy Systems
Chapter 4: Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits
Chapter 5: Moore's Law and More: Fast, Cheap Computing, and What This Means for the Manager
Chapter 6: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction
Chapter 7: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud
Chapter 8: Platforms, Network Effects, and Competing in a Winner-Take-All World
Chapter 9: Social Media, Peer Production, and Leveraging the Crowd
Chapter 10: The Sharing Economy, Collaborative Consumption, and Efficient Markets through Tech
Chapter 11: Facebook: Platforms, Privacy, and Big Business from the Social Graph
Chapter 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion
Chapter 13: Understanding Software: A Primer for Managers
Chapter 14: Software in Flux: Open Source, Cloud, Virtualized, and App-Driven Shifts
Chapter 15: Data and Competitive Advantage: Databases, Analytics, AI and Machine Learning
Chapter 16: A Manager’s Guide to the Internet and Telecommunications
Chapter 17: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
Chapter 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

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