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Textbook Details
By Scott McLean and Murray Moman
- Published
- August 2012
- Discipline
- Business Communication Textbooks
- ISBN (Digital)
- 978-1-4533-4747-8
Brief Table of Contents
- Chapter 1: Effective Business Communication
- Chapter 2: Delivering Your Message
- Chapter 3: Understanding Your Audience
- Chapter 4: Effective Business Writing
- Chapter 5: Writing Preparation
- Chapter 6: Writing
- Chapter 7: Revising and Presenting Your Writing
- Chapter 8: Feedback in the Writing Process
- Chapter 9: Business Writing in Action
- Chapter 10: Developing Business Presentations
- Chapter 11: Nonverbal Delivery
- Chapter 12: Organization and Outlines
- Chapter 13: Presentations to Inform
- Chapter 14: Presentations to Persuade
- Chapter 15: Business Presentations in Action
- Chapter 16: Intrapersonal and Interpersonal Business Communication
- Chapter 17: Negative News and Crisis Communication
- Chapter 18: Intercultural and International Business Communication
- Chapter 19: Group Communication, Teamwork, and Leadership
- Chapter 20: Communicating for Employment