The Power of Selling

Kimberly Richmond is an executive, author, speaker, and professor in the sales and marketing arena. She is a senior marketing executive with over 25 years of sales, marketing, and branding experience. She has held senior marketing positions at several major companies including Executive Vice President of Marketing at FAO Schwarz and other senior marketing roles at Kraft Foods, Sears, Zany Brainy, The Right Start and Charming Shoppes. Her leadership roles have included training and communication to the national consumer selling organization of over 10,000 sales people at Sears in the Home Appliance Group. In addition, she was a member of the senior management team at FAO Schwarz that relaunched the brand and in the process completely transformed the hiring process for store sales associates. Ms. Richmond is currently a principal at Richmond Marketing + Communications, the marketing consultancy firm she founded. Her firm specializes in multi-channel sales, marketing and branding including traditional and online marketing strategies. She also consults with sales organizations to help them realize the true potential of the company’s marketing and selling efforts. She is the author of Brand You, a guide to build and market your personal brand, which was published by Prentice Hall in November 2008. She is also an Adjunct Professor at the Haub School of Business at Saint Joseph’s University (Philadelphia) and Rutgers University in New Jersey. She is a member of the Thought Leaders Panel for the Center for Consumer Research, and the Advisory Board of the Department of Marketing at Saint Joseph’s University. Ms. Richmond frequently speaks at industry and academic events. She also serves on the Board of Governors of the Philly Ad Club.