Key Features

• Concise treatment features short cases and many organizational examples from well-known corporations, such as Disney, Kia, Starbucks, Subway, and Tesla  
  • Focus on SWOT analysis and market positioning. Treatment of SWOT analysis was lauded as superior in a recent study in the Journal of Management Education.
  • Unique graphic displays summarize key concepts in an appealing and memorable format
  • Supportive learning structure
  • Learning Objectives begin each chapter and introduce each main section
  • Chapter-opening case examples cover relevant and well-known businesses to pique reader’s interest
  • Research Round-Up briefly summarizes cutting-edge research findings and their implications, such as “The Importance of Strategic Resources for Company Performance” (Chapter 4)
  • Strategy at the Movies uses popular motion-pictures that illuminate key concepts, such as The Social Network to illustrate intended, emergent and realized strategies (Chapter 1) or Thank You for Smoking to provoke critical thinking about corporate ethics and moral reasoning (Chapter 10)
  • Small Business Spotlight focuses on entrepreneurs who devised unique and successful strategic solutions
  • Top-Shelf Reading highlights a popular-press book based on chapter topics to expand conceptual understanding
  • Key Takeaway mirrors and summarizes the immediately preceding Learning Objectives to enhance learning and recall
  • Exercises outline individual and group exercises to stimulate critical thinking and collaborative learning that mirrors collegial interactions in the business world. Suggested answer guidelines or outcomes are provided in the instructor’s manual.
  • Conclusion provides an overall chapter summary to augment section-by-section Key Takeaways
• Customizable