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Cover of Introduction to Public Speaking: An Inductive Approach v1.0
Published: 
December 2021
Page Count: 
470
ISBN (Digital): 
978-1-4533-9798-5

Introduction to Public Speaking: An Inductive Approach

Version 1.0
By Mark Ward Sr.

Included Supplements

Key Features

  • Traditional organization matches most course syllabi, making transitions from currently assigned texts simple and straightforward.
  • Friendly and informal tone, as reflected in chapter titles, plus abundant visual illustrations of concepts appeal to students of all ages.
  • Connects with “digital native” learners accustomed to receiving information in brief bites.
  • Students begin with the more easily grasped “mechanics” of short speech segments as they learn one part of a speech at a time (introduction, conclusion, main points, transitions, etc.).
  • Concrete tasks precede abstract concepts, so students build confidence and gain familiarity with excellent practices before tackling tasks such as audience analysis and topic selection.
  • Small group exercises throughout the text build peer support and reduce speech anxiety.
  • Three master rubrics—for the written outline, speech content, and speech delivery—appear throughout the text as a constant baseline to guide students’ step-by-step progress through the checklists provided in the rubrics.
  • With the rubrics, students know exactly what is expected of them and feel less anxiety, while faculty can better provide quick, thorough, and consistent feedback.
  • By breaking down speech components and providing rubrics, the inductive approach adapts readily and effectively to online courses and facilitates teaching by graduate assistants.
  • Supportive learning structure includes:
    • Pertinent portion of the applicable grading rubric as an overview for the material covered in the following chapter
    • Learning Objectives organized by main section to preview that section’s key concepts
    • Key Takeaways at the end of every main section that summarize that section’s key concepts
    • Exercises at the end of every main section to guide students on how to apply what they have just learned
    • Incorporates model introductions, model conclusions, model outlines, models for other speech components, and templates and worksheets for class exercises.
  • Appendices to several early chapters feature author-annotated versions of model speeches that develop students' ability to critically analyze their own speeches.
  • Access to FlatWorld Homework is complimentary with every purchase of FlatWorld’s online reader. Features a video-uploading tool that enables students to record and share recorded speeches within a secure grading environment. Integrated grading rubrics drawn from the book can be customized or fully new rubrics can be uploaded by adopters.

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Introduction to Public Speaking: An Inductive Approach is appropriate for the Introduction to Public Speaking course taught at the undergraduate level at two- and four-year colleges and universities.

Introduction to Public Speaking: An Inductive Approach brings a fresh and common-sense strategy to teaching and learning public speaking. This book’s inductive approach guides students to learn and practice each part of a public speech one component at a time. Confidence grows and competence naturally develops as learners build the necessary skills, one by one, that are required to conceptualize, research, prepare, and successfully deliver a full speech. The deductive approach used by other books can overwhelm students and stoke anxiety. This is because deductive learners are typically expected to deliver fully finished speeches before they thoroughly understand each component. In contrast, Introduction to Public Speaking: An Inductive Approach is constructed to assuage anxiety and build competence with its supportive, step-by-step learning strategy.

To begin, students prepare and present short speech segments of 1–2 minutes in length. These initial speeches are based on models provided in the book and separately focus on each speech component. Learners immediately become familiar with all the core building blocks of a successful speech. As a result, students feel in better control of the entire learning process. Encouraged by initial successes with manageable exercises, students are less apprehensive as they contemplate more fully composed speeches. Further, by concentrating on and practicing one speech segment or skill at a time, students better retain what they have learned over time. 

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


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Mark Ward Sr. University of Houston-Victoria

Mark Ward Sr. (Ph.D., Clemson University) is an assistant professor of communication at the University of Houston-Victoria in Victoria, Texas, where he teaches organizational and business communication, public relations, leadership, conflict management, intercultural communication, and communication theory. His recent book, Deadly Documents (2014, Baywood Publishing), examines the organizational culture of the Holocaust through analyses of everyday Nazi bureaucratic documents, and his work on the subject has appeared in the Journal of Business and Technical Communication, Journal of Technical Writing and Communication, and Holocaust Studies. Dr. Ward’s research interests include ethnography of religious organizations and intersections of religion and media. He serves on the Editorial Board of the Journal of Communication and Religion and Executive Council of the Religious Communication Association, which named his ethnography of religious media its 2014 Article of the Year. His work on religious organizations and media has been published in Intercultural Communication Studies, Journal of Communication and Religion, International Journal of Nonprofit and Voluntary Organizations, Journal of Media and Religion, Journal of Radio and Audio Media, and other venues. Author of two books on the history of religious broadcasting, he is editor of the multi-volume series, The Electronic Church in the Digital Age: Cultural Impacts of Evangelical Mass Media (in press, Praeger). Before entering academe, Dr. Ward was communications director and journal editor for several national and international nonprofits and industry trade associations. He continues to write regularly as an independent business journalist.
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