Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
Skip to content

 

 

 

 

 

This website is used exclusively for testing and is not for students or instructors.

 

To purchase or review FlatWorld textbooks please head to our website at flatworld.com.

 

 

 

 

 

Cover of Effective Business Communication v3.0
Published: 
March 2021
Page Count: 
626
ISBN (Digital): 
978-1-4533-3425-6

Effective Business Communication

Version 3.0
By

Included Supplements

Key Features

  • Provides relevant background for content presented and highlights key theories.
  • Examines communication, culture, and their interaction in practical, real-world contexts.
  • Each chapter  is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. They are also structured around several supportive learning components:
    • “Introductory Exercises” set the stage for topics to be presented in the coming chapter.
    • “Learning Objectives” at the beginning of each main section help guide and focus students’ learning.
    • The “Key Term Preview” feature familiarizes students with key concepts and terminology before reading the chapter so they better understand and retain information.
    • Key terms highlight important concepts and terminology throughout the text.
    • “Key Takeaways” at the end of every main section echo and reinforce the section’s “Learning Objectives.”
    • “Exercises” at the end of each main section promote deeper learning and retention of new concepts by stimulating critical analysis.
  • Videos embedded throughout the text provide useful context and interest.
  • Customizable

Educators

Request Examination Copy Read Online Adopt This Book Customize this Book

Students

Online Access Price:  $32.95 Color Printed Textbook with Online Access Price:  $57.95
Buy This Book Redeem My Code

Effective Business Communication is suitable for courses such as Business Communication, Professional Communication, Communicating at Work or similar course titles taught in business or communication departments at the undergraduate and graduate levels at both two- and four-year institutions.

Effective Business Communication provides a comprehensive, integrated approach to the study and application of written and oral business communication. The book starts with an emphasis on business communication soft skills—increasingly in demand by employers, featured in job descriptions, and clearly related to professional success. Links to self-assessments highlight strengths as well as opportunities for improvement. The book’s second section transitions to a focus on business writing, followed by a third section that features business presentations, dealing with conflict in business, crisis communication, and intercultural contexts. Each section is supported and enriched by relevant, real world, and current examples. 

New in This Version

  • Streamlined and condensed to now encompass fourteen chapters, a decrease of five chapters compared to the previous version.
  • Refreshed exercises, images, and videos throughout the text reinforce learning.
  • New or revised sections on
    • Emotional intelligence and adaptability (Section 1.8)
    • Leadership (Section 1.9)
    • Conflict management (Section 1.10)
    • Impacts of artificial intelligence on the workplace (Section 1.11)
    • Mobile communication messages (Section 5.8)
    • Myths of public speaking, speech anxiety and stage fright (Section 6.4)
    • Effective visual aids (Section 7.5)
    • Strategies for presentation success (Section 8.2)
    • Effective motivational strategies to gain audience attention (Section 9.4)
    • Effective strategies for the presentation to persuade (Section 10.4)
    • Sound Bites, Message Maps, Quotes, and Earworms (Section 11.2)
    • Viral messages (Section 11.11)
    • Conflict strategies and BATNA (Section 12.5)
    • Cause marketing and social change (Section 13.6)
    • International communication and the global marketplace (Section 14.2)
    • International business and law enforcement (Section 14.3)
    • International job assignment (Section 14.4)
    • Family business challenges (Section 14.7)
    • Deep Web, Darknets, Blogs, and Microblogs (Section 14.8)
    • Popular culture and business communication across cultures (Section 14.9)
FlatWorld Homework System

FlatWorld Homework

FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.

Request a demo

In order to give you the best experience, it is important that we have accurate data about your correct school. If you are unable to find the correct school above, please enter the name and web address here so that we can add it to our system.



At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


Sign up for FlatWorld

Already registered? Sign in here

Additions & Errata

3/21/22: The following links replaced those which were no longer working:

Back to top