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Table of Contents

    • About the Author
    • Acknowledgments
    • Dedication
    • Preface
    • 1Academic Discourse
      • 1.1Conducting Inquiry with Integrity
      • 1.2From Notes on the State of Virginia (1784)
      • 1.3From An Inquiry into the Nature and Causes of the Wealth of Nations (1776)
      • 1.4From The Communist Manifesto (1848)
      • 1.5The New England Primer Improved (1828)
      • 1.6The First Year Book: Teacher’s Edition (1914)
      • 1.7My Pedagogic Creed (1897)
      • 1.8Decennial Census Data on Educational Attainment (1940–2000)
      • 1.9Commencement Address at American University (1963)
      • 1.10Implementing the Seven Principles: Technology as Lever (1996)
      • 1.11“Character Education: An Historical Overview” (2009)
      • 1.12Common Core State Standards for English Language Arts (2010)
      • 1.13Framework for Success in Postsecondary Writing (2011)
      • 1.14Writing (about) Academic Discourse
      • 1.15References
    • 2Aesthetic Discourse

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      • 2.1Engaging the Imagination

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      • 2.2“The Mouse’s Petition, found in the trap where he had been confin’d all Night” (1773)

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      • 2.3From Frankenstein (1818)

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      • 2.4“The Birthmark” (1844)

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      • 2.5“Bartleby the Scrivener” (1853)

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      • 2.6Alice’s Adventures in Wonderland (1865)

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      • 2.7From Ragged Dick (1867)

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      • 2.8From Looking Backward, 2000 to 1887 (1887)

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      • 2.9From “In the Year 2889” (1889)

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      • 2.10From The Time Machine (1898)

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      • 2.11“The Yellow Wallpaper” (1892)

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      • 2.12“The Story of an Hour” (1894)

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      • 2.13“Youth” (1952)

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      • 2.14Selections from “Popular Graphic Arts”

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      • 2.15“Technology Marches On” (2011)

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      • 2.16“Envisioning Technology” (2011)

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      • 2.17Writing (about) Aesthetic Discourse

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    • 3Civic Discourse

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      • 3.1Joining the Citizenry

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      • 3.2“Give Me Liberty or Give Me Death” (1775)

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      • 3.3The Declaration of Independence (1776)

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      • 3.4“Petition” (1777)

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      • 3.5“On the Equality of the Sexes” (1790)

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      • 3.6From The Vindication of the Rights of Woman (1792)

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      • 3.7“The Declaration of Sentiments and Resolutions” (1848)

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      • 3.8“What to the Slave Is the Fourth of July?” (1852)

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      • 3.9Gettysburg Address (1863)

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      • 3.10“The Four Freedoms” (1941)

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      • 3.11Excerpts from the First Kennedy-Nixon Presidential Debate (1960)

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      • 3.12Selected Political Advertisements from the 1960 Presidential Campaign

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      • 3.13“The Great Society” (1964)

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      • 3.14“The Crisis of Confidence” (1979)

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      • 3.15Excerpts from the First Reagan-Mondale Presidential Debate (1984)

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      • 3.16Selected Political Advertisements from the 1984 Presidential Campaign

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      • 3.17“Address on the Space Shuttle Challenger” (1986)

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      • 3.18“Remarks by the President during ‘A Time of Healing’ Prayer Service” (1995)

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      • 3.19“Address to Joint Session of Congress: September 20, 2001”

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      • 3.20Excerpts from the First Obama-McCain Presidential Debate (2008)

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      • 3.21Selected Political Advertisements from the 2008 Presidential Campaign

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      • 3.22Writing (about) Civic Discourse

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    • 4Cross-Cultural Discourse

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      • 4.1Bridging the Divides

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      • 4.2Selections from “Emergence of Advertising in America: 1850–1920”

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      • 4.3“Civil War Glass Negatives and Related Prints” (1861–1865)

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      • 4.4“Liljenquist Collection of Civil War Photographs” (1861–1865)

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      • 4.5“America at School” (1894–1915)

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      • 4.6“America at Work” (1894–1915)

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      • 4.7“Barnum and Bailey and Adolph Friedlander Circus Posters” (1900)

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      • 4.8“Prosperity and Thrift: The Coolidge Era and the Consumer Economy” (1921–1929)

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      • 4.9“Farm Security Administration/Office of War Information Black-and-White Negatives” (1935–1944)

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      • 4.10“Ansel Adams’s Photographs of Japanese Internment at Manzanar” (1943)

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      • 4.11“Selected Classic TV Commercials from the Prelinger Archives” (1950s–1960s)

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      • 4.12“Featured Drawings” (2001)

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      • 4.13“What’s Your Consumption Factor?” (2008)

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      • 4.14“A More Perfect Union” (2008)

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      • 4.15Writing (about) Cross-Cultural Discourse

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    • 5Personal Discourse

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      • 5.1Creating and Maintaining Relationships

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      • 5.2“The Way to Wealth” (1758)

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      • 5.3Part Two from the Autobiography of Benjamin Franklin (1784)

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      • 5.4“After the Day of Infamy: ‘Man-on-the-Street’ Interviews Following the Attack on Pearl Harbor” (1941)

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      • 5.5“Letter from a Birmingham Jail” (1963)

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      • 5.6“Student Commencement Speech” (1969)

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      • 5.7“The Wilderness of Your Intuition” (1980)

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      • 5.8Interviews from the “September 11, 2001, Documentary Project” (2001)

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      • 5.9“Find What You Love” (2005)

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      • 5.10“Real Freedom?” (2005)

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      • 5.11“National Address to America’s Schoolchildren” (2009)

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      • 5.12Writing (about) Personal Discourse

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    • 6Workplace Discourse

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      • 6.1Conveying Ideas through Conventions

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      • 6.2“Wealth” (1889)

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      • 6.3“The Belief That Flight Is Possible to Man” (1900)

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      • 6.4“Wright Brothers Negatives” (1903)

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      • 6.5Selected Patents (1838–1905)

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      • 6.6“Inventing Entertainment: The Motion Pictures and Sound Recordings of the Edison Companies” (1891–1918)

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      • 6.7WPA Posters (1936–1943)

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      • 6.8“Radio Address Unveiling the Second Half of the New Deal” (1936)

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      • 6.9“World War II Poster Collection” (1941–1945)

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      • 6.10“Executive Order 9066” (1942)

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      • 6.11“Farewell Address” (1961)

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      • 6.12“Inaugural Address” (1961)

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      • 6.13Selections from “September 11 Television Archive”

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      • 6.14“Three Special Events in the History of Technology for Creating, Organizing, and Sharing Information” (2006)

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      • 6.15“Your Money or Your Life” (2008)

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      • 6.16Writing (about) Workplace Discourse

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      • 6.17References

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