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Table of Contents

    • About the Author
    • Acknowledgments
    • Dedications
    • Preface
    • 1Effective Business Communication
      • 1.1Getting Started
      • 1.2Why Is It Important to Communicate Well?
      • 1.3What Is Communication?
      • 1.4Communication in Context
      • 1.5Your Responsibilities as a Communicator
      • 1.6Additional Resources
    • 2Delivering Your Message

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      • 2.1Getting Started

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      • 2.2What Is Language?

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      • 2.3Messages

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      • 2.4Mobile Communication Messages

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      • 2.5Principles of Verbal Communication

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      • 2.6Language Can be an Obstacle to Communication

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      • 2.7Emphasis Strategies

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      • 2.8Improving Verbal Communication

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      • 2.9Additional Resources

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    • 3Understanding Your Audience

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      • 3.1Getting Started

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      • 3.2Self-Understanding Is Fundamental to Communication

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      • 3.3Perception

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      • 3.4Differences in Perception

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      • 3.5Getting to Know Your Audience

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      • 3.6Listening and Reading for Understanding

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      • 3.7Additional Resources

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    • 4Effective Business Writing

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      • 4.1Getting Started

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      • 4.2Oral versus Written Communication

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      • 4.3How Is Writing Learned?

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      • 4.4Good Writing

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      • 4.5Style in Written Communication

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      • 4.6Principles of Written Communication

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      • 4.7Overcoming Barriers to Effective Written Communication

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      • 4.8Additional Resources

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    • 5Writing Preparation

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      • 5.1Getting Started

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      • 5.2Think, Then Write: Writing Preparation

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      • 5.3A Planning Checklist for Business Messages

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      • 5.4Research and Investigation: Getting Started

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      • 5.5Ethics, Plagiarism, and Reliable Sources

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      • 5.6Completing Your Research and Investigation

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      • 5.7Reading and Analyzing

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      • 5.8Additional Resources

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    • 6Writing

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      • 6.1Getting Started

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      • 6.2Organization

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      • 6.3Writing Style

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      • 6.4Making an Argument

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      • 6.5Paraphrase and Summary versus Plagiarism

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      • 6.6Additional Resources

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    • 7Revising and Presenting Your Writing

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      • 7.1Getting Started

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      • 7.2General Revision Points to Consider

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      • 7.3Specific Revision Points to Consider

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      • 7.4Style Revisions

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      • 7.5Evaluating the Work of Others

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      • 7.6Proofreading and Design Evaluation

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      • 7.7Additional Resources

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    • 8Feedback in the Writing Process

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      • 8.1Getting Started

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      • 8.2Diverse Forms of Feedback

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      • 8.3Qualitative and Quantitative Research

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      • 8.4Feedback as an Opportunity

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      • 8.5Additional Resources

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    • 9Business Writing in Action

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      • 9.1Getting Started

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      • 9.2Text, E-mail, and Netiquette

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      • 9.3Memorandums and Letters

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      • 9.4Business Proposal

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      • 9.5Business Report

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      • 9.6Cover Letter, Résumé, and Online Profiles

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      • 9.7Sales Message

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      • 9.8Additional Resources

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    • 10Developing Business Presentations

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      • 10.1Getting Started

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      • 10.2Before You Choose a Topic

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      • 10.3Choosing a Topic

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      • 10.4Finding Resources

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      • 10.5Myths and Realities of Public Speaking

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      • 10.6Overcoming Obstacles in Your Presentation

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      • 10.7Additional Resources

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    • 11Nonverbal Delivery

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      • 11.1Getting Started

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      • 11.2Principles of Nonverbal Communication

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      • 11.3Types of Nonverbal Communication

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      • 11.4Movement in Your Speech

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      • 11.5Visual Aids

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      • 11.6Nonverbal Strategies for Success with Your Audience

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      • 11.7Additional Resources

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    • 12Organization and Outlines

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      • 12.1Getting Started

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      • 12.2Rhetorical Situation

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      • 12.3Strategies for Success

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      • 12.4Building a Sample Speech

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      • 12.5Sample Speech Outlines

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      • 12.6Organizing Principles for Your Speech

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      • 12.7Transitions

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      • 12.8Additional Resources

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    • 13Presentations to Inform

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      • 13.1Getting Started

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      • 13.2Functions of the Presentation to Inform

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      • 13.3Types of Presentations to Inform

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      • 13.4Adapting Your Presentation to Teach

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      • 13.5Diverse Types of Intelligence and Learning Styles

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      • 13.6Preparing Your Speech to Inform

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      • 13.7Creating an Informative Presentation

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      • 13.8Additional Resources

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    • 14Presentations to Persuade

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      • 14.1Getting Started

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      • 14.2What Is Persuasion?

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      • 14.3Principles of Persuasion

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      • 14.4Functions of the Presentation to Persuade

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      • 14.5Meeting the Listener’s Basic Needs

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      • 14.6Making an Argument

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      • 14.7Speaking Ethically and Avoiding Fallacies

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      • 14.8Sample Persuasive Speech

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      • 14.9Elevator Speech

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      • 14.10Additional Resources

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    • 15Business Presentations in Action

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      • 15.1Getting Started

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      • 15.2Sound Bites and Quotables

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      • 15.3Telephone/VoIP Communication

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      • 15.4Meetings

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      • 15.5Celebrations: Toasts and Roasts

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      • 15.6Media Interviews

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      • 15.7Introducing a Speaker

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      • 15.8Presenting or Accepting an Award

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      • 15.9Serving as Master of Ceremonies

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      • 15.10Viral Messages

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      • 15.11Additional Resources

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    • 16Intrapersonal and Interpersonal Business Communication

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      • 16.1Getting Started

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      • 16.2Intrapersonal Communication

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      • 16.3Self-Concept and Dimensions of Self

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      • 16.4Interpersonal Needs

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      • 16.5Social Penetration Theory

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      • 16.6Rituals of Conversation and Interviews

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      • 16.7Conflict in the Work Environment

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      • 16.8Additional Resources

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    • 17Negative News and Crisis Communication

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      • 17.1Getting Started

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      • 17.2Delivering a Negative News Message

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      • 17.3Eliciting Negative News

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      • 17.4Crisis Communication Plan

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      • 17.5Press Conferences

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      • 17.6Additional Resources

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    • 18Intercultural and International Business Communication

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      • 18.1Getting Started

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      • 18.2Intercultural Communication

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      • 18.3How to Understand Intercultural Communication

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      • 18.4Common Cultural Characteristics

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      • 18.5Divergent Cultural Characteristics

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      • 18.6International Communication and the Global Marketplace

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      • 18.7International Business and Law Enforcement

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      • 18.8Styles of Management

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      • 18.9The International Assignment

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      • 18.10Popular Culture and Intercultural Communication

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      • 18.11Virtual Communication Across Cultures

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      • 18.12Additional Resources

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    • 19Group Communication, Teamwork, and Leadership

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      • 19.1Getting Started

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      • 19.2What Is a Group?

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      • 19.3Organizational Cultures and Communication

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      • 19.4Group Problem Solving

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      • 19.5Business and Professional Meetings

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      • 19.6Teamwork and Leadership

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      • 19.7Family Business

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      • 19.8Additional Resources

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